Privacy Policy

AnimeLab Tokyo ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website at animelabtokyo.com or make a purchase.

This policy is compliant with the UK General Data Protection Regulation (UK GDPR) and the EU GDPR.

Who We Are

AnimeLab Tokyo is an online retailer of authentic Japanese anime collectibles, operating from Japan and shipping worldwide.
Contact: hello@animelabtokyo.com

Information We Collect

When you visit or purchase from our store, we collect:

Identity & Contact Information: Name, email address, shipping address, billing address, phone number.

Payment Information: Payment is processed securely by Shopify Payments and Stripe. We do not store your full credit card details on our servers.

Order Information: Items purchased, order history, customer service correspondence.

Technical Information: IP address, browser type, device information, pages visited, referring website.

Marketing Preferences: Whether you have opted in to receive marketing emails.

How We Use Your Information

  • Process and fulfill your orders
  • Send order confirmations, shipping updates, and customer service communications
  • Improve our website, products, and shopping experience
  • Send marketing emails (only if you opted in — you can unsubscribe anytime)
  • Comply with legal obligations (tax, customs declarations)
  • Prevent fraud and protect our store

Legal Basis for Processing (GDPR)

  • Contract: To fulfill your order
  • Legitimate interest: To improve our services and prevent fraud
  • Consent: For marketing communications (revocable at any time)
  • Legal obligation: To comply with tax and customs laws

Cookies

We use cookies to improve your experience: essential cookies (required for the site to function), analytics cookies (Google Analytics, Shopify Analytics), and marketing cookies (Meta Pixel, Google Ads). You can manage your cookie preferences via your browser settings or our cookie banner.

Sharing Your Information

We share your data only with trusted third parties necessary to run our business: Shopify (e-commerce platform), Shopify Payments / Stripe (payment processing), Japan Post, DHL, FedEx (shipping), OpenLogi or other fulfillment partners, Google Analytics and Meta (analytics & advertising). We do not sell your personal data to anyone.

International Data Transfers

Your data may be transferred outside the UK/EU, including to Japan and the United States, where our service providers are based. These transfers are protected by Standard Contractual Clauses or equivalent safeguards.

Data Retention

We retain your data for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations (e.g., tax records: 7 years in Japan), and resolve disputes. Marketing data is retained until you unsubscribe.

Your Rights

Under GDPR, you have the right to: access your personal data, correct inaccurate data, delete your data (right to be forgotten), restrict or object to processing, receive your data in a portable format, withdraw consent at any time, and lodge a complaint with a supervisory authority (e.g., UK ICO at ico.org.uk). To exercise these rights, email hello@animelabtokyo.com.

Security

We take reasonable precautions to protect your data, including SSL encryption on all pages and secure payment processing. However, no method of transmission over the internet is 100% secure.

Children's Privacy

Our store is not intended for users under 16. We do not knowingly collect data from children.

Changes to This Policy

We may update this policy from time to time. The "last updated" date will be revised below.

Contact Us

Email: hello@animelabtokyo.com

Last updated: May 2026